The emphasis on covid statistics is changing as the messaging will no longer be positive for the number of infections or percentage of positive tests. With the much higher rate of spread, this would be too much for anyone to claim success. Delta and now Omicron have mutated. The messaging will mutate as well.
The focus and all the data used will now be on hospitalizations as a secondary and the deaths as the primary. Rate of spread and severity. Will the progress made in therapeutics and population vaccinated, positive outcomes will be the focus.
The reality is our efforts in preventing spread have been largely unsuccessful. Vaccines (and boosters) will be the primary hard sell because it has been shown to prevent and limit the severity. Therapeutics limit the severity as well. Present as positive of a picture as possible given the circumstances.
Masking, social distancing and plexiglass will fade.
Additionally, vaccinating the "world" will become a talking point. Limits future variants, one less battle to fight. That actually aligns government policies with effective measures in lowering the damages caused by the cost benefit choices in society. Testing positive will cease to be used for messaging.
Not sure how cherry picking the metrics will work out. PR for hospitalizations or deaths for vaccinated (booster) would be counter productive to people getting vaccinated which is the best choice. I would think some PR gurus would figure out that you can't convince someone to vaccinate if the majority of the populatin is vaccinated and still end up hospitalized or dead. Drop the split out. Promote the benefits. How much better results are if you are vaccinated. Positive messaging will get results, more vaccinations and boosters.
The focus and all the data used will now be on hospitalizations as a secondary and the deaths as the primary. Rate of spread and severity. Will the progress made in therapeutics and population vaccinated, positive outcomes will be the focus.
The reality is our efforts in preventing spread have been largely unsuccessful. Vaccines (and boosters) will be the primary hard sell because it has been shown to prevent and limit the severity. Therapeutics limit the severity as well. Present as positive of a picture as possible given the circumstances.
Masking, social distancing and plexiglass will fade.
Additionally, vaccinating the "world" will become a talking point. Limits future variants, one less battle to fight. That actually aligns government policies with effective measures in lowering the damages caused by the cost benefit choices in society. Testing positive will cease to be used for messaging.
Not sure how cherry picking the metrics will work out. PR for hospitalizations or deaths for vaccinated (booster) would be counter productive to people getting vaccinated which is the best choice. I would think some PR gurus would figure out that you can't convince someone to vaccinate if the majority of the populatin is vaccinated and still end up hospitalized or dead. Drop the split out. Promote the benefits. How much better results are if you are vaccinated. Positive messaging will get results, more vaccinations and boosters.
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