Originally posted by Lordosis
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The farmer, business owner will buy if they save $8k per year per vehicle in fuel and be able to get the jobs done better. It may take some time for the message to get out but these are smart people who make smart money decisions. Coasters have always been terrible at predicting what middle America farmers want. Cybertruck is such a good ranching vehicle. I remember as kid with family member trying to chase down neighbor’s bull who got into family’s hilly pasture in brand new GMC truck 25 years ago. That bull put a 3ft dent in the side of that truck and the bull went up a hill that was too steep for the truck to climb. Wasted hours. Cybertruck would have been dent free and easily controlled and rounded him up. I would bet that every rancher has had this experience and has strongly desired a more capable truck. The penetration into this market should not be discounted. The looks may be kind of funny to them but not non-starter as so many people have speculated.
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