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  • Adding the Blog RSS Feed to the Newsletter Subscription

    Most blogs only have one list you subscribe to. That list gets you not only any new blog posts that are published, but also any special emails or newsletters that are sent out. For the first few years of WCI, I didn't have an email list, just the RSS feed with the new blog posts. When I started creating an email list for the free monthly newsletter, I promised readers I would not spam them and thus far, I feel like I've kept my promise. Most months I only send out one email, and it is very unusual to get more than 2-3.

    I am considering adding the RSS feed to the email list but I want your permission to do so because of that promise to not spam you. For those of you who are not subscribed to the RSS feed already, this would be an increase in emails from 1-3 a month to something more like 15. If you are subscribed to the RSS feed using your email address instead of an RSS reader, you will be getting two emails for every new post that goes up on the blog, one from the newsletter list (Mailchimp) and one from the RSS feed (Feedburner.) Obviously, that will be annoying the first time it happens, but you can just unsubscribe from RSS feed so you're only getting one (and can still get the newsletter and other announcements.) If you are not already signed up for the newsletter, you won't notice anything different. The last thing I want, however, is a bunch of people to unsubscribe from the newsletter list because they now feel spammed.

    The main benefit of doing this is it is a lot less confusing for a new reader arriving at the website if they only have to sign up for one list. Plus, the email list is well over twice the size of the number of people reading via RSS. So the information will get to more people.

    I would appreciate it if you would answer these two polls so I can get some direction. The first poll is whether you're okay with this.

    [poll id="70"]

    The second poll is asking about what you would like those emails to look like. There are three choices- just the title, the title and the very brief excerpt that shows up on the main WCI homepage, or the whole blog post like you usually get in an RSS email.

     

    Title Only



    Title and Excerpt



    Entire Post



    This screenshot was all I could show of this option, but the whole blog post would be in the email. If you prefer to read it in your browser, you can just click on the title and do that.

    [poll id="71"]

    Thanks for your valuable feedback!

     
    Helping those who wear the white coat get a fair shake on Wall Street since 2011

  • #2
    I'd vote no for 2 reasons:

    I already know the publication schedule and come here MWF already.

    Having folks read blog post in email may reduce commenting, which I find equally valuable as the post itself.

    Comment


    • #3
      The best part about your blog and emails is the "no spam" part of it. I've been a subscriber and reader for over a year and have really enjoyed all of your posts. I mostly read from my emails and I really like the fact that everything gets sent to me is valuable and a good read. Repeated emails are a great annoyance to me and I'm sure many people feel the same way. Personally, I think having two email lists give people option. My colleague who is more "financially savvy" so he only subscribes to your newsletters and selectively read from your blog every couple of weeks.

      Comment


      • #4
        I vote no.  There has to be a way to have a monthly e-mail list and then a separate blog list, no?  I also come MWF, or when I can and catch up on all the blog posts.

        Comment


        • #5




          I’d vote no for 2 reasons:

          I already know the publication schedule and come here MWF already.

          Having folks read blog post in email may reduce commenting, which I find equally valuable as the post itself.
          Click to expand...


          I'm hoping to reach those who don't come here MWF already. The occasional readers and lurkers if you will.

          I also doubt it will reduce commenting. It's only one click away to leave a comment and those who comment on this site are generally pretty savvy in the ways of tech and finances. They'll figure it out.

          It looks like there is significant opposition to this though. So I may have to come up with another solution. One person suggested a once a week email instead of 3-4 times a week. Someone else suggested perhaps maintaining a list of those who get "everything" and a separate list of those who just get the newsletter. That would give people who sign up for the newsletter an email where they can also sign up for the RSS list.
          Helping those who wear the white coat get a fair shake on Wall Street since 2011

          Comment


          • #6
            I already get everything.  Your poll question isn't obvious which email I would be unsubscribing from

            Comment


            • #7







              I’d vote no for 2 reasons:

              I already know the publication schedule and come here MWF already.

              Having folks read blog post in email may reduce commenting, which I find equally valuable as the post itself.
              Click to expand…


              I’m hoping to reach those who don’t come here MWF already. The occasional readers and lurkers if you will.

              I also doubt it will reduce commenting. It’s only one click away to leave a comment and those who comment on this site are generally pretty savvy in the ways of tech and finances. They’ll figure it out.

              It looks like there is significant opposition to this though. So I may have to come up with another solution. One person suggested a once a week email instead of 3-4 times a week. Someone else suggested perhaps maintaining a list of those who get “everything” and a separate list of those who just get the newsletter. That would give people who sign up for the newsletter an email where they can also sign up for the RSS list.
              Click to expand...


              I agree with the suggestion to go with a separate email list for the RSS feed. I enjoy the newsletter, particularly since it's a once a month thing. That is infrequent enough that I look forward to it and actually read it through (usually over a few days since I like the multiple links). I would quickly become annoyed with the multiple emails that would arise from the RSS feed.

              Comment


              • #8
                I'm working on a tech solution that I think will keep everyone happy. Everybody gets thrown onto the list that gets the RSS emails, but I'll send out an email right away explaining how to opt out of the RSS emails completely or limit them to once a week.

                 
                Helping those who wear the white coat get a fair shake on Wall Street since 2011

                Comment


                • #9
                  I am going to vote no just based on the sheer number of possible emails (up to 15 per your description). I think you run the risk of email fatigue over time and people becoming uninterested-I already feel inundated daily with multiple Medscape emails, endless Bed, Bath, and Beyond notifications, etc.

                  Comment


                  • #10
                    I'm actually going to jump back in because I really hope I'm able to opt out of the blog e-mails and stay on just the monthly newsletter.  I know that when i get a WCI e-mail, it's worth reading.  I get some other newsletters, including the Lange Report, and I really don't even read them anymore because they come so often.  As it stands, every month I open the WCI e-mail I read the whole thing, then open every link and over the next couple days as I have time to read the articles I close the tabs down.  (computer runs a little slower for a few days with 30+ tabs open, but then I know that I don't miss anything.)

                    Comment


                    • #11
                      You use MailChimp. I believe MailChimp can have email preferences. You don't have to have only one distribution list. People can select what kind of emails they want. I have another subscription that has lots of options (screenshot attached), that I believe is MailChimp.

                      Comment

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