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Good article by Ben Carlson. Applicable to both individuals and FA's and along the lines of 'good' is leading the horse to water and 'effective' is also having the horse drink.
http://awealthofcommonsense.com/2017/10/good-advice-vs-effective-advice/?curator=thereformedbroker&utm_source=thereformedb roker
http://awealthofcommonsense.com/2017/10/good-advice-vs-effective-advice/?curator=thereformedbroker&utm_source=thereformedb roker