Otolith
I'd say that you only lose money if you sell. The best advice I've heard for Bitcoin is:
1) Invest for the long-term. Bitcoin's value proposition as an asset is that it's a long-term store of value, a digital form of gold. So it should be bought and HODL'd for the long-term, like 5+ years.
2) Only invest what you can afford to completely lose. I think it's unlikely, but there's a black swan risk with any investment, including Bitcoin. Just like any other high-risk investment, it could completely go to zero (although again, I think that's unlikely in the next few years).
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