Jfoxcpacfp,
Those are great examples. How many of your clients go through such changes every year? It they are paying for 30 -60 hours a year of planning advice the fact that, maybe, once or twice in a career they may face such choices hardly makes it seem like a good price.
A doc could go for many years and never confront issues like these. If they did find themselves in such a position then they could hire a planner for the 50 or whatever hours it took. Then go back to paying nothing.
I don’t know how your practice works. Do you charge AUM and then the advice is “free?” Or do you charge by the hour or project? Do you even manage investments at all?
I completely agree that there are times people may need financial advice. They rarely need investment advice. So why pay for something they don’t need at all in the hopes that, maybe someday, they will get the financial advice they need?
I don’t pay a lawyer every year on the chance that someday I may need to redo my estate plan. If I need that I will hire a lawyer when the time comes. And pay nothing until then.
Those were only a few examples. Plans change daily, monthly, yearly. I really don't know any clients like the docs you mention who could go years and never confront any of these issues.
If I could give you one small example, every client has a budget in eMoney, based upon their historical spending, which changes regularly. We schedule periodic meetings to go over the spending to see if the budget is reasonably reflective of reality or if it needs to be adjusted. Because the plan projections are based on current spending, keeping an eye on the budget is pretty critical. Under your theory, most doctors maintain a level amount of predictable spending, year in and year out, they purchase vehicles on a predictable schedule for a predictable amount, inflation stays the same, nobody ever changes jobs, moves, renovates their house, becomes a partner, changes goals, buys or sells rental property, and bonuses remain the same, income never changes, etc. That's just not the world I live and work in. However, for physicians who want a one-time review, we do offer a Financial Checkup.
We are flat fee, everything is posted on our website. No AUM except for pre-physician planning clients who decided to stick with that model. Planning is live, interactive, and continuous. I have no idea why you think comparing what we do to legal work makes sense. A better model would be a primary care physician who treats a patient throughout their lives, except our advice extends into the next generation.
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